The idea of political marketing /

Bibliographic Details
Other Authors:	O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2002.
Series:	Praeger series in political communication.
Subjects:	Campaign management. Marketing > Political aspects.

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