APA (7th ed.) Citation

10/20 Productions, WGBH Educational Foundation, WGBH (Television station : Boston, Mass.), PBS Home Video, Goodman, B., & Rushkoff, D. The merchants of cool.

Chicago Style (17th ed.) Citation

10/20 Productions, WGBH Educational Foundation, Mass.) WGBH (Television station : Boston, PBS Home Video, Barak Goodman, and Douglas Rushkoff. The Merchants of Cool.

MLA (9th ed.) Citation

10/20 Productions, et al. The Merchants of Cool.