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The merchants of cool /

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"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big th...

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Bibliographic Details
Corporate Authors: 10/20 Productions, WGBH Educational Foundation, WGBH (Television station : Boston, Mass.), PBS Home Video
Other Authors: Goodman, Barak, Rushkoff, Douglas
Format: Video DVD
Language:English
Language Notes:Closed-captioned.
Subjects:
Teenage consumers > United States.
Advertising and youth > United States.
Mass media and teenagers > United States.
Marketing > Moral and ethical aspects > United States.
Marketing > Social aspects > United States.
Popular culture > United States.
Video recordings for the hearing impaired.
Documentary television programs.

Evans: Media and Reserves (Annex 1st floor)

Holdings details from Evans: Media and Reserves (Annex 1st floor)
Shelving Title: Frontline. The merchants of cool
Call Number: HQ799.2.M35 M47 2003
 
Call Number Status Get It
HQ799.2.M35 M47 2003 Available