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The new PR toolkit : strategies for successful media relations /

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Bibliographic Details
Main Author: Breakenridge, Deirdre
Other Authors: DeLoughry, Thomas J.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Financial Times Prentice Hall, [2003]
Series:Financial Times Prentice Hall books.
Subjects:
Public relations.
Mass media and business.
Description
Physical Description:xxv, 240 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0130090255