The new PR toolkit : strategies for successful media relations /

Bibliographic Details

Main Author:	Breakenridge, Deirdre
Other Authors:	DeLoughry, Thomas J.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Financial Times Prentice Hall, [2003]
Series:	Financial Times Prentice Hall books.
Subjects:	Public relations. Mass media and business.