Value-based marketing for bottom-line success : 5 steps to creating customer value /

Bibliographic Details
Main Author:	DeBonis, J. Nicholas
Other Authors:	Balinski, Eric W., Allen, Phil, 1953-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2003]
Subjects:	Consumer satisfaction. Customer services > Management. Marketing > Management.

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