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Customer relationship management : integrating marketing strategy and information technology /

Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: McLeod, Raymond, Gilbert, Faye W.
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, [2003]
Subjects:
Relationship marketing.
Customer relations > Management.
Customer relations > Management > Data processing.

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Call Number: HF5415.55 .Z55 2003
 
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HF5415.55 .Z55 2003 Available