The brand relational schema : a cognitive approach to consumer-brand relationships /

The objectives of this dissertation are to conceptualize the elements of consumer-brand relationships and to test selected elements empirically. Specifically, the dissertation addresses three questions that have not been answered previously: (1) what is the content and structure of the representatio...

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Bibliographic Details

Main Author:	Ji, Mindy F.
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2002.
Subjects:	Major marketing.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=764774361&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD