Kellogg on integrated marketing /

Bibliographic Details

Corporate Authors:	J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Medill School of Journalism. Department of Integrated Marketing Communications
Other Authors:	Iacobucci, Dawn, Calder, Bobby J.
Format:	Book
Language:	English
Published:	New York : Wiley, 2003.
Subjects:	Marketing.