Marketing research : within a changing information environment /

Bibliographic Details

Main Author:	Hair, Joseph F., Jr., 1944-
Other Authors:	Bush, Robert P., Ortinau, David J.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, [2003]
Edition:	2nd ed.
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Marketing research.