Cover Image

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

Bibliographic Details
Other Authors: Freeland, John G.
Format: Book
Language:English
Published: New York : McGraw-Hill, [2003]
Subjects:
Customer relations > Management.
Branding (Marketing) > Management.
Customer loyalty.
Description
Physical Description:viii, 353 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 313-319) and index.
ISBN:0071409351 (hardcover : alk. paper)