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Strategic brand management : building, measuring, and managing brand equity /

Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2003]
Edition:2nd ed.
Subjects:
Brand name products > Management.

Remote Storage

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Call Number: HD69.B7 K45 2003
Supplements: Accompanying material:
book
Library Owns: HD69.B7 K45 2003 ("text")
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Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HD69.B7 K45 2003
Library Owns: HD69.B7 K45 2003 ("text")
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HD69.B7 K45 2003 Text Available