The marketing power of emotion /

Bibliographic Details
Main Author:	O'Shaughnessy, John, 1927-
Other Authors:	O'Shaughnessy, Nicholas J., 1954-
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2003.
Subjects:	Consumer behavior. Consumers > Psychology. Marketing > Psychological aspects. Advertising > Psychological aspects. Decision making > Psychological aspects. Emotions > Economic aspects.

Remote Storage