| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000pam a22000004a 4500 |
| 001 |
in00001696421 |
| 005 |
20151024134237.0 |
| 008 |
011107s2002 enka b 001 0 eng |
| 010 |
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|
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|a 49298930
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| 020 |
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|a 0471877220
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| 035 |
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|a (OCoLC)ocm48450059
|
| 040 |
|
|
|a DLC
|c DLC
|d UKM
|d TXA
|d UtOrBLW
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| 042 |
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|a pcc
|
| 049 |
|
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|a TXAM
|
| 050 |
0 |
0 |
|a HF5415
|b .F566 2002
|
| 082 |
0 |
0 |
|a 658 8
|2 21
|
| 100 |
1 |
|
|a Ford, David
|c (Professor)
|
| 245 |
1 |
4 |
|a The business marketing course :
|b managing in complex networks /
|c David Ford ; Pierre Berthon [and others].
|
| 264 |
|
1 |
|a Chichester, West Sussex, England ;
|a New York :
|b J. Wiley,
|c [2002]
|
| 264 |
|
4 |
|c ©2002
|
| 300 |
|
|
|a xv, 238 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Business networks
|x Management.
|
| 700 |
1 |
|
|a Berthon, Pierre.
|
| 710 |
2 |
|
|a IMP Project Group.
|
| 994 |
|
|
|a E0
|b TXA
|
| 948 |
|
|
|a cataloged
|b h
|c 2002/6/19
|d c
|e bwalker
|f 1:09:38 pm
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s fc878eb0-cb08-3c61-92f9-c37af7ce4f64
|i 3bd0580a-8e62-307b-9d15-f6670619f87f
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415 .F566 2002
|h Library of Congress classification
|i unmediated -- volume
|m A14829183254
|
| 998 |
f |
f |
|a HF5415 .F566 2002
|t 0
|l Remote Storage
|