The business marketing course : managing in complex networks /

Bibliographic Details
Main Author:	Ford, David (Professor)
Corporate Author:	IMP Project Group
Other Authors:	Berthon, Pierre
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; New York : J. Wiley, [2002]
Subjects:	Marketing. Marketing > Management. Business networks > Management.

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