The business marketing course : managing in complex networks /

Bibliographic Details
Main Author:	Ford, David (Professor)
Corporate Author:	IMP Project Group
Other Authors:	Berthon, Pierre
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; New York : J. Wiley, [2002]
Subjects:	Marketing. Marketing > Management. Business networks > Management.

Description
Item Description:	"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Physical Description:	xv, 238 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471877220