Journal of product and brand management.

Contains full-text articles, 1994- ; abstracts only, 1992-1993.

Bibliographic Details
Previous Title:	Pricing strategy & practice (Online)
Uniform Title:	Journal of product & brand management (Online)
Format:	Journal
Language:	English
Published:	Bradford, West Yorkshire, England : EMERALD, 1992-
Series:	Emerald intelligence + fulltext.
Subjects:	New products > Management > Periodicals. New products > Marketing > Periodicals. Branding (Marketing) > Periodicals. Advertising > Brand name products > Periodicals.
Online Availability:

Description
Summary:	Contains full-text articles, 1994- ; abstracts only, 1992-1993.
Published:	Vol. 1, issue 01 (1992)-
Item Description:	Title from volume title screen (viewed on Feb. 26, 1998). Made available through: OCLC FirstSearch Electronic Collections Online. Electronic resource.
Physical Description:	Also available in print and CD-ROM editions, with title: Journal of product & brand management.
Publication Frequency:	6 no. a year, 1996-
Format:	System requirements: World Wide Web browser, Internet connectivity, and Adobe Acrobat reader. Mode of access: Internet via the World Wide Web.
ISSN:	2054-1643 1061-0421
Access:	Subscription required for access to abstracts and full text.