Journal of product and brand management.

Contains full-text articles, 1994- ; abstracts only, 1992-1993.

Bibliographic Details
Previous Title:	Pricing strategy & practice (Online)
Uniform Title:	Journal of product & brand management (Online)
Format:	Journal
Language:	English
Published:	Bradford, West Yorkshire, England : EMERALD, 1992-
Series:	Emerald intelligence + fulltext.
Subjects:	New products > Management > Periodicals. New products > Marketing > Periodicals. Branding (Marketing) > Periodicals. Advertising > Brand name products > Periodicals.
Online Availability:

Available Online