Cover Image

Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Hayes, Thomas J. (Thomas Joseph), 1953-, Bloom, Paul N.
Format: Book
Language:English
Published: Paramus, NJ : Prentice Hall, [2002]
Edition:2nd ed.
Subjects:
Professions > Marketing.
Description
Physical Description:x, 422 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:073520179X