Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Hayes, Thomas J. (Thomas Joseph), 1953-, Bloom, Paul N.
Format:	Book
Language:	English
Published:	Paramus, NJ : Prentice Hall, [2002]
Edition:	2nd ed.
Subjects:	Professions > Marketing.

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