Promotion and marketing for broadcasting, cable, and the web /

Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Klein, Robert A., 1928-, Ferguson, Douglas A.
Format:	Book
Language:	English
Published:	Boston : Focal Press, [2002]
Edition:	4th ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.

Description
Physical Description:	xiii, 274 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 259-263) and index.
ISBN:	024080497X (pbk. : alk. paper)