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Promotion and marketing for broadcasting, cable, and the web /

Bibliographic Details
Other Authors: Eastman, Susan Tyler, Klein, Robert A., 1928-, Ferguson, Douglas A.
Format: Book
Language:English
Published: Boston : Focal Press, [2002]
Edition:4th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.

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Call Number: HE8689.7.M37 P76 2002
 
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HE8689.7.M37 P76 2002 Available