Marketing moves : a new approach to profits, growth, and renewal /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Jain, D. (Dipak), Suvit Maesincee, 1961-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2002]
Subjects:	Marketing. Telemarketing. Marketing > Management.

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