Customer relationship management : the bottom line to optimizing your ROI /

Bibliographic Details
Main Author:	Anton, Jon
Other Authors:	Petouhoff, Natalie L.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2002]
Edition:	2nd ed.
Series:	Neteffect series. Management skills.
Subjects:	Customer relations > Management > Statistical models. Customer relations > Management > Case studies.

Description
Physical Description:	xviii, 254 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 246-249) and index.
ISBN:	0130990698 (alk. paper)