Customer relationship management : the bottom line to optimizing your ROI /

Bibliographic Details
Main Author:	Anton, Jon
Other Authors:	Petouhoff, Natalie L.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2002]
Edition:	2nd ed.
Series:	Neteffect series. Management skills.
Subjects:	Customer relations > Management > Statistical models. Customer relations > Management > Case studies.

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