Journal of direct marketing : JDM : a quarterly publication of the Direct Marketing Educational Foundation, Inc.

Abstracts and full-text (PDF only), 1996- ; abstracts only, 1996.

Bibliographic Details
New Title:	Journal of interactive marketing (Online)
Previous Title:	Journal of direct marketing research
Uniform Title:	Journal of direct marketing (Online)
Corporate Authors:	Direct Marketing Educational Foundation, Medill School of Journalism, Wiley InterScience (Online service)
Format:	Journal
Language:	English
Published:	[Evanston, Ill.] : Medill School of Journalism, Dept. of Advertising, Northwestern University in cooperation with DMEF.
Subjects:	Direct marketing > Statistics > Periodicals.
Online Availability:

Description
Summary:	Abstracts and full-text (PDF only), 1996- ; abstracts only, 1996.
Published:	-v. 11, no. 4 (autumn 1997).
Item Description:	Description based on: Volume 10, issue 1 (Winter 1996); title from jounal home page (viewed Apr. 14, 2000). Electronic resource.
Physical Description:	Online version of the print publication.
Publication Frequency:	Quarterly
Format:	Mode of access: World Wide Web via the Internet. System requirements: World Wide Web browser and Adobe Acrobat software.
ISSN:	1522-7138 0892-0591 1520-6653
Access:	Access to full-text articles restricted to subscribing institutions. Text and graphics (electronic journal).