Journal of direct marketing : JDM : a quarterly publication of the Direct Marketing Educational Foundation, Inc.

Abstracts and full-text (PDF only), 1996- ; abstracts only, 1996.

Bibliographic Details

New Title:	Journal of interactive marketing (Online)
Previous Title:	Journal of direct marketing research
Uniform Title:	Journal of direct marketing (Online)
Corporate Authors:	Direct Marketing Educational Foundation, Medill School of Journalism, Wiley InterScience (Online service)
Format:	Journal
Language:	English
Published:	[Evanston, Ill.] : Medill School of Journalism, Dept. of Advertising, Northwestern University in cooperation with DMEF.
Subjects:	Direct marketing > Statistics > Periodicals.
Online Availability: