Cover Image

Customer relationship management : making hard decisions with soft numbers /

Bibliographic Details
Main Author: Anton, Jon
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [1996]
Subjects:
Customer relations > Management > Statistical models.
Customer relations > Management > Case studies.
Description
Physical Description:viii, 183 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 179-181) and index.
ISBN:0134384741