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Strategic marketing management : a means-end approach /

Bibliographic Details
Main Author: Parry, Mark E. (Mark Edward), 1957-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2002]
Series:McGraw-Hill executive MBA series.
Subjects:
Marketing > Management.

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Holdings details from Remote Storage
Call Number: HF5415.13 .P336 2002
 
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HF5415.13 .P336 2002 Available