APA (7th ed.) Citation

Bodenberg, T. M. (2001). Customer relationship management: New ways of keeping the customer satisfied. Conference Board.

Chicago Style (17th ed.) Citation

Bodenberg, Thomas M. Customer Relationship Management: New Ways of Keeping the Customer Satisfied. New York, NY: Conference Board, 2001.

MLA (9th ed.) Citation

Bodenberg, Thomas M. Customer Relationship Management: New Ways of Keeping the Customer Satisfied. Conference Board, 2001.