Conjoint measurement : methods and applications /

Bibliographic Details

Other Authors:	Gustafsson, A. (Anders), Herrmann, Andreas, 1964-, Huber, F. (Frank), 1965-
Format:	Book
Language:	English
Published:	Berlin ; New York : Springer, 2001.
Edition:	2nd ed.
Subjects:	Product management. Conjoint analysis (Marketing) New products.