National image and competitive advantage : the theory and practice of country-of-origin effect /

Bibliographic Details

Main Author:	Jaffe, Eugene D.
Other Authors:	Nebenzahl, Israel D.
Format:	Book
Language:	English
Published:	Copenhagen : Copenhagen Business School Press/Handelshøjskolens Forlag ; 2001.
Edition:	1. ed.
Subjects:	Comparative advantage (International trade) National characteristics.