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The strategy and tactics of pricing : a guide to profitable decision making /

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Bibliographic Details
Main Author: Nagle, Thomas T., 1951-
Other Authors: Holden, Reed K.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [2002]
Edition:3rd ed.
Subjects:
Pricing.
Marketing > Decision making.
Description
Physical Description:xxi, 398 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:013026248X