The strategy and tactics of pricing : a guide to profitable decision making /

Bibliographic Details
Main Author:	Nagle, Thomas T., 1951-
Other Authors:	Holden, Reed K.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, [2002]
Edition:	3rd ed.
Subjects:	Pricing. Marketing > Decision making.

West Campus Library: Stacks