Emotional decisions : tradeoff difficulty and coping in consumer choice /

Bibliographic Details
Main Author:	Luce, Mary Frances, 1967-
Other Authors:	Bettman, James R., Payne, John W.
Format:	Book
Language:	English
Published:	Chicago, IL : University of Chicago Press, [2001]
Series:	Monographs of the Journal of consumer research ; no. 1.
Subjects:	Consumer behavior. Risk-taking (Psychology) Consumers' preferences > Econometric models. Consommateurs > Comportement. Risque, Prise de (Psychologie) Consommateurs > Préférences > Modèles économétriques.

Description
Physical Description:	209 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages [182]-209).