Emotional decisions : tradeoff difficulty and coping in consumer choice /

Bibliographic Details
Main Author:	Luce, Mary Frances, 1967-
Other Authors:	Bettman, James R., Payne, John W.
Format:	Book
Language:	English
Published:	Chicago, IL : University of Chicago Press, [2001]
Series:	Monographs of the Journal of consumer research ; no. 1.
Subjects:	Consumer behavior. Risk-taking (Psychology) Consumers' preferences > Econometric models. Consommateurs > Comportement. Risque, Prise de (Psychologie) Consommateurs > Préférences > Modèles économétriques.

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