Quality signals in motion picture advertising /

This study examines the reliability of quality signals in advertising for experience goods. The revenue streams of motion pictures in their first-run are used to conduct an empirical investigation of the consistency between i) pre-release quality signals derived from advertising and the other chara...

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Bibliographic Details

Main Author:	Vanderhart, Jennifer K.
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2000.
Subjects:	Major economics.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=728403561&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD