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Strategic marketing problems : cases and comments /

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. (Robert Allen), 1944-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1995]
Edition:7th ed., Annotatated [sic] instructor's ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Description
Physical Description:xiv, 738 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0131819429 :
0205161707 (case)