Strategic marketing problems : cases and comments /

Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A. (Robert Allen), 1944-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1995]
Edition:	7th ed., Annotatated [sic] instructor's ed.
Subjects:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.

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