Essentials of media planning : a marketing viewpoint /

Bibliographic Details

Main Author:	Barban, Arnold M.
Corporate Author:	NetLibrary, Inc
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	eBook
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, [1993]
Edition:	3rd ed.
Subjects:	Advertising media planning. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book