Cover Image

DAGMAR, defining advertising goals for measured advertising results /

Bibliographic Details
Main Author: Dutka, Solomon, 1923-
Corporate Authors: NetLibrary, Inc, Association of National Advertisers
Other Authors: Colley, Russell
Format: eBook
Language:English
Published: Lincolnwood, Ill. : New York : NTC Business Books ; ANA, [1995]
Edition:2nd ed.
Subjects:
Advertising.
Advertising > Evaluation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"First edition by Russell Colley."
At head of title: Association of National Advertisers.
Revised edition of: Defining advertising goals for measured advertising results / Russell Colley. 1st edition 1961.
Electronic resource.
Physical Description:xii, 129 pages : illustrations ; 24 cm.
ISBN:0585124191 (electronic bk.) :