DAGMAR, defining advertising goals for measured advertising results /

Bibliographic Details
Main Author:	Dutka, Solomon, 1923-
Corporate Authors:	NetLibrary, Inc, Association of National Advertisers
Other Authors:	Colley, Russell
Format:	eBook
Language:	English
Published:	Lincolnwood, Ill. : New York : NTC Business Books ; ANA, [1995]
Edition:	2nd ed.
Subjects:	Advertising. Advertising > Evaluation. Electronic books.
Online Access:	Connect to the full text of this electronic book

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