Markets of one : creating customer-unique value through mass customization /

Bibliographic Details

Corporate Author:	NetLibrary, Inc
Other Authors:	Gilmore, James H., 1959-, Pine, B. Joseph
Format:	eBook
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2000]
Series:	Harvard business review book series.
Subjects:	Flexible manufacturing systems. Product management. Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book