Kellogg on marketing /

Bibliographic Details
Corporate Authors:	NetLibrary, Inc, J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Other Authors:	Iacobucci, Dawn
Format:	eBook
Language:	English
Published:	New York ; Chichester : Wiley, [2001]
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xx, 427 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471054046 (electronic bk.) 9780471054047 (electronic bk.)