Kellogg on marketing /

Bibliographic Details

Corporate Authors:	NetLibrary, Inc, J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Other Authors:	Iacobucci, Dawn
Format:	eBook
Language:	English
Published:	New York ; Chichester : Wiley, [2001]
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book