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Ratings analysis : the theory and practice of audience research /

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Bibliographic Details
Main Author: Webster, James G.
Corporate Author: NetLibrary, Inc
Other Authors: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000, 1999.
Edition:2nd ed.
Series:LEA's communication series.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:x, 282 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585310696 (electronic bk.) :