Ratings analysis : the theory and practice of audience research /

Bibliographic Details
Main Author:	Webster, James G.
Corporate Author:	NetLibrary, Inc
Other Authors:	Phalen, Patricia F., Lichty, Lawrence Wilson
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2000, 1999.
Edition:	2nd ed.
Series:	LEA's communication series.
Subjects:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences. Electronic books.
Online Access:	Connect to the full text of this electronic book

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