Cover Image

The brand marketing book : creating, managing, and extending the value of your brand /

Bibliographic Details
Main Author: Marconi, Joe
Corporate Authors: NetLibrary, Inc, American Marketing Association
Format: eBook
Language:English
Published: Lincolnwood, IL : NTC Business Books, [2000]
Subjects:
Branding (Marketing)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:At head of title: American Marketing Association.
Electronic resource.
Physical Description:xv, 247 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 237-240) and index.
ISBN:0585207984 (electronic bk.) :