The brand marketing book : creating, managing, and extending the value of your brand /

Bibliographic Details

Main Author:	Marconi, Joe
Corporate Authors:	NetLibrary, Inc, American Marketing Association
Format:	eBook
Language:	English
Published:	Lincolnwood, IL : NTC Business Books, [2000]
Subjects:	Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book