Leveraging the corporate brand /

Bibliographic Details
Main Author: Gregory, James R.
Corporate Author: NetLibrary, Inc
Other Authors: Wiechmann, Jack G.
Format: eBook
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, [1997]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiv, 233 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585140170 (electronic bk.) :